News & Updates
Bangalore, July 11, 2012: Union Minister of State for Railways K H Muniyappa launched the infotainment service called “Go TV” in the Bangalore Chennai Shatabdi Express.
Infotainment on Wheels’ on Shatabdi Express
Minister of State for Railways K.H. Muniyappa on Tuesday launched “Infotainment Service” that provides information along with entertainment on Bangalore–Chennai–Bangalore Shatabdi Express.
Launching the facility, Mr. Muniyappa said he would implement all promises made in the Railway Budget 2012-13 with regard to Karnataka before the end of this financial year.
The facility is being offered by Chennai-based Tranzvision Digital Media through GO TV channel. As many as 20 units of 26’ LCD screens, two each in every coach, have been installed on the Shatabdi Express.
The broadcast schedule has been divided into slots of one hour each where 15 minutes of rail-related information and 45 minutes of infotainment and advertisement will be screened.
The rail-related information includes emergency alerts, arrival/departure of trains, courtesy messages and social messages creating awareness about various social evils.
With the help of onboard GPS, the system will announce the next approaching station.
The infotainment section will have programmes on children, wildlife, Yoga and health, comedy, news, celebrity interviews, documentaries.
Tranzvision will introduce this facility on Bangalore–Chennai–Bangalore Chennai Express, Bangalore–Chennai–Bangalore Lalbagh Express and Bangalore-Hubli-Bangalore Jan Shatabdi Express. Besides providing information and entertainment to Railway passengers, the private partner will pay to the South Western Railway for using its facilities.
Senior Railway officials told The Hindu that Tranzvision will pay Rs. 53 lakh a year for providing the infotainment facility on four trains.
The fee gets increased by 15 per cent after one year while the contract is for a period of three years.
Depending upon the response and success of this pilot project, Bangalore Division of the Railway will plan extending the scheme to other trains too, the officials said. The facility is working on Bangalore-Mysore Chamundi Express that belongs to the Mysore Division of the Railway.
Gandhinagar MLA Dinesh Gundu Rao and Bangalore Divisional Railway Manager Sudhanshu Mani were present.
- Article from The Hindu